A performance-focused marketing manager with expertise in strategy, campaign management, product launches, and brand development, combining strategic thinking and creative design to lead integrated campaigns that drive visibility and growth, while leveraging skills in graphic design, front-end development, and branding to bridge creative vision and execution.

Product Marketing Campaign - S-Tab™ - Driving Efficiency in High-Speed Tablet Manufacturing

As part of SPI Pharma’s strategic product marketing initiatives, I led the development and rollout of a multi-channel campaign promoting S-Tab, our pre-formulated direct compression (DC) platform optimized for high-speed tablet manufacturing.

This campaign centered on a detailed, benefit-driven whitepaper and was supported by a full suite of informative and engaging materials, including:

  • Short-form explainer videos showcasing S-Tab’s manufacturing advantages

  • Digital banners for targeted promotions across platforms

  • Infographics simplifying complex technical benefits for quick understanding

Whitepaper Strategy:
Positioned SPI Pharma as a problem-solver for formulators by highlighting ease of use, manufacturing efficiency, and stability benefits—supporting lead generation and sales conversations through gated content and targeted distribution.

By combining technical insight with strong visual storytelling and cohesive messaging, this campaign elevated SPI Pharma’s position as a go-to partner for modern, efficient tablet formulation.

SPI Pharma Overview Marketing Campaign: “Formulate Forward”

Objective: Drive brand awareness and funnel qualified leads to Pharmasolutions, SPI Pharma’s formulation service.

Funnel Highlights:

  • Awareness: LinkedIn ads, trade media, CPHI branding, 60s brand video

  • Engagement: Webinars, email nurtures, gated content

  • Conversion: Retargeting ads, lead-gen landing page, free consult CTA

Tools: Salesforce, LinkedIn Ads, Adobe Suite, WordPress, Google Analytics
My Role: Led strategy, content, execution, and optimization across channels

SPI Pharma – Vaccine Adjuvant Trade Show Campaign

Role: Marketing Strategy & Content Lead

Objective: Position SPI Pharma as a trusted vaccine adjuvant supplier at a global industry trade show and generate qualified engagement.

What I created:

  • Designed a professional flyer highlighting SPI’s aluminum hydroxide and saponin adjuvant expertise.

  • Developed clear messaging pillars: proven technology, global supply, and cGMP quality.

  • Aligned visuals and copy for print and digital use across booth displays, email outreach, and LinkedIn promotions.

  • Collaborated with sales to ensure messaging matched technical capabilities and lead goals.

Results:

  • Boosted brand visibility at the event

  • Generated booth traffic and post-show follow-ups

  • Helped position SPI Pharma as a reliable partner for human and veterinary vaccine formulation

CONTACT FOR CUSTOM ARTWORK